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NEW QUESTION 21
A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.
Which sequence of activities in Journey Builder should accomplish this?
- A. Engagement Split > Send email > Wait By Duration > Random Split > Send email
- B. Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email
- C. Decision Split > Send email > Engagement Split > Send email
- D. Random Split > Send email > Join > Decision Split > Wait By Duration > Send email
NEW QUESTION 22
Northern Trail Outfitters Is building a data extension that will store preference data for the its subscribers.
Which settings should be enabled to allow a SQL Query Activity to update the data extension?
- A. Primary Key
- B. Is Sendable
- C. Nullable
NEW QUESTION 23
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?
- A. Utilize Entry Data on a Decision Split within Journey Builder.
- B. Create a Data Relationship in Email Studio to relate the two data extensions.
- C. Use Data Designer in Contact Builder to relate the two data extensions.
- D. Configure activities within Automation Studio to update the purchase data.
NEW QUESTION 24
A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them but is clearly noted as a test email.
How should a marketer accomplish this task without compromising the email content?
- A. Create a list composed of the management team, prepend Test” to the Subject, and use the Send Flow to send the email to the list.
- B. Create a Test data extension composed of the management team and Test Send to the Test data extension.
- C. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend “Test” to the Subject, select the data extension, and send the email.
- D. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
NEW QUESTION 25
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers’ shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One
- A. Import a file of logged-in customers into NTO’s existing abandoned cart journey in Journey builder.
- B. Create a user-initiated message to logged-in customers to send once the website is restarted
- C. Create and send an apology email that includes a discount for a future purchase to all customers.
- D. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
NEW QUESTION 26
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